Big named, expensive, and flashy jeans have taken over American fashion. The biggest name? I'm sure you have heard of them: Rock and Republic, True Religion, 7 for All Mankind, Joe Jean's, etc... Each brand has an interesting story to tell. Rock and Republic is my choice, so I'll give you the brief history.

Michael Ball and Andrea Bernholtz founded Rock & Republic after meeting each other at the Viper Lounge in Hollywood. Ball developed his designer talents while creating suits for his cycling team. Victo

ria Beckham would later join the company and design her own line. The VB line was known for its bum-lifting effects.

Rock & Republic's designs show the rock star-like attitude that is evident in Ball, Bernholtz, and Beckham. The signature double R's are shown on their jean's back pocket. These R's are commonly seen among the cool kids around school. Rock & Republic is a definite choice for the wild and crazy but classy crowd. Check them out at: www.RockandRepublic.com