Sunday, April 11, 2010

Ed Hardy!

Ed Hardy has become a household name for people that have the slightest bit of interest in fashion. The styles are very distinct, every piece of clothing has a Japanese fused with American piece of artwork. Primarily known for its clothing line, Ed Hardy is targeting other markets. Some of them include: Ed Hardy Beer, Ed Hardy lighters, and others. The reason I chose to write about Ed Hardy is because the designs and art work has an interesting story.

Don Ed Hardy, the designer, started his creative drawings by tattooing. In 1973, Hardy went to Japan to study classical Japanese tattooing. He adopted styles from Horihide, a master Japanese tattoo artist. He fused his own American styles with Japanese designs. This is the origins of Ed Hardy designs that we see so often in hip places.

Christian Audigier is the man that made the clothing line and popularized the brand. He opened Ed Hardy stores in all the hip places and tailored the line to appeal to the young but well-paid.

Ed Hardy designs are known for its very colorful, aesthetics, Asian-inspired designs. Many people love his designs for its wild but classy look.

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